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To be successful in business, you need to know how to read your target audience. You want to know them inside out - what motivates them, what do they want out of your product, and most importantly what are their expectations? With these answers, you will be better prepared to succeed, and fully prepared for change.
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Remember.... what is best this year may not necessarily be best next year
and what is best for me.... may not be best for you.
and what is best for me.... may not be best for you.